When a fundraising or outreach campaign drives calls, form fills, and chats all at once, it becomes hard to tell which channel and which campaign actually generated a donor or a program applicant. WhatConverts tracks every lead back to its source, so a communications team can see what is working instead of guessing.
What WhatConverts does
WhatConverts is a lead tracking platform that connects phone calls, form submissions, chats, and transactions back to the specific marketing campaign, keyword, or channel that generated them. It layers call recording, custom reporting, and attribution on top of that tracking data.
Key features
- Call tracking: assign unique tracking numbers to campaigns and record calls with transcripts and caller location data.
- Form and chat tracking: capture which campaign drove a form submission or chat conversation, not just a phone call.
- Campaign and keyword reporting: see which specific ads or search terms produced actual leads, not just clicks.
- Custom report builder: build and schedule reports tailored to what your leadership or funders want to see.
- Customer journey tracking: follow a lead across multiple touchpoints before they convert (Elite plan).
- Integrations: connect to Google Ads, Bing Ads, and Google Analytics to unify campaign performance data.
Pricing
WhatConverts publishes tiered pricing directly, with separate plans for a single organization versus agencies managing multiple accounts.
| Plan | Price | Includes | Best for |
|---|---|---|---|
| Call Tracking | $30/month | $30 usage credit, up to 148 call leads | Tracking phone calls back to campaigns |
| Plus | $60/month | Calls, forms, and chat tracking | Campaigns driving leads across multiple channels |
| Pro | $100/month | Adds call flows and custom reports | Teams needing scheduled reporting and HIPAA compliance |
| Elite | $160/month | Adds customer journey and attribution | Organizations needing full multi-touch attribution |
Each individual plan includes a usage credit that offsets phone number and minute costs, with overages billed separately (local minutes around 4-4.5 cents each, form or chat tracking around 10 cents each). Agency plans covering unlimited business accounts start at $500/month. Confirm current rates and usage credit details directly with WhatConverts, as usage-based add-ons apply on top of the base plan.
Pros and cons
| Pros | Cons |
|---|---|
| 14-day free trial with no credit card required lowers the barrier to testing | Usage-based add-ons for numbers, minutes, and tracking can add to the base price |
| Tracks calls, forms, and chat together instead of requiring separate tools | Multi-touch attribution requires the highest Elite tier |
| Included usage credit offsets some of the per-minute and per-lead costs | Agency-tier pricing is a significant jump for organizations managing several sites |
Who it’s for
WhatConverts fits impact organizations running paid or organic campaigns across multiple channels that need to know which specific campaign drove a donation inquiry, program application, or partnership request.
Who should skip it
If your organization runs a single outreach channel with low volume, such as one contact form and no paid campaigns, the attribution WhatConverts provides will not justify the monthly cost.
How to get started
Start the 14-day free trial on the Call Tracking or Plus plan to see which channels are actually generating leads before committing to a paid tier.
FAQ
Does WhatConverts track form submissions, not just phone calls?
Yes, starting with the Plus plan, WhatConverts tracks form submissions and chat conversations alongside phone calls.
Is there a free trial before paying for WhatConverts?
Yes. WhatConverts offers a 14-day free trial with no credit card required.
Are phone minutes included in the monthly plan price?
Each plan includes a usage credit that offsets minutes and number costs, but additional usage beyond the credit is billed separately.
Disclosure: Impact DOTS may earn a commission if you sign up for WhatConverts through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
