Apollo.io is a revenue intelligence platform combining a database of more than 240 million contacts with AI-powered prospecting and outreach tools. For a development team building a list of corporate donor prospects, or a social enterprise selling into businesses, it replaces manual LinkedIn research with a searchable, verified contact database.
Key features
- A database of 240 million-plus contacts and 30 million-plus companies, with enrichment
- Email sequencing, call recording, and outreach automation
- A Chrome extension for prospect research directly from the browser
- An AI assistant for research and personalized messaging
- Integrations with Salesforce, HubSpot, Outreach, SalesLoft, and other CRMs
- A centralized workspace for managing outreach activity
Pricing
| Plan | Price (monthly / annual per user) | Includes |
|---|---|---|
| Free | $0 | Unlimited email credits, 5 mobile credits/mo, 10 export credits/mo, 2 sequences |
| Basic | $59 / $49 | 1,000 export credits, advanced filters, CRM integration, 6 intent topics |
| Professional | $99 / $79 | 2,000 export credits, unlimited sequences, US dialer, call recordings with AI insights |
| Organization | $149 / $119 | Minimum 3 users, 4,000 export credits, international dialer, SSO |
Additional credits beyond monthly allocations can be purchased separately. Last verified: September 2026, per third-party pricing trackers, since Apollo.io’s own pricing page does not list tier prices directly, confirm current rates before subscribing.
Pros and cons
| Pros | Cons |
|---|---|
| A genuinely usable free plan with unlimited email credits, good for testing before paying | Export and mobile credits are capped even on paid tiers, heavy prospecting burns through them fast |
| Verified contact data saves real research time versus manual LinkedIn searches | The Organization plan requires a minimum of 3 users, awkward for a two-person development team |
| CRM integrations mean prospect data flows into a system your team already uses | Apollo’s own site does not publish clear tier pricing, so double-check current rates before budgeting |
Who it’s best for
A development or partnerships team that needs verified contact information for corporate prospects, or a social enterprise sales team prospecting into businesses at volume.
Skip it if your donor prospecting is mostly warm introductions and referrals rather than cold outreach to unknown contacts, a paid contact database adds less value there.
How to get started
Start on the Free plan, build a list of target corporate contacts using the search filters, and run one outreach sequence before deciding whether the paid credit limits justify an upgrade.
FAQ
Is Apollo.io free to use? Yes, a Free plan exists with unlimited email credits and limited mobile and export credits, enough to test the platform.
Can Apollo.io help identify corporate CSR contacts for fundraising? Yes. Its company and contact database and filters work the same way for a fundraising use case as for a sales one, though it is marketed primarily to sales teams.
Does Apollo.io integrate with the CRM we already use? Likely. it integrates with Salesforce, HubSpot, and several other common CRMs, so check your specific platform before subscribing.
Disclosure: Impact DOTS may earn a commission if you sign up for Apollo.io through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
