Moosend is an email marketing and automation platform built around unlimited sends and a straightforward campaign builder. For a small NGO watching every dollar of its comms budget, its low entry price, plus a stated nonprofit discount, makes it one of the more affordable options for donor newsletters and automated donor journeys.
Key features
- A campaign builder with templates and personalization, and unlimited emails on every paid tier
- Marketing automation with behavior-triggered workflows
- Landing pages and subscription forms for list growth
- Real-time analytics, A/B testing, and heatmaps
- AI-assisted content generation and product recommendations
- More than 80 integrations, plus transactional email support
Pricing
| Plan | Starting price | Scaling example |
|---|---|---|
| Pro | $9/mo at 500 contacts (annual billing) | $88/mo at 10,000 contacts, $624/mo at 100,000 contacts |
| Moosend+ | Custom | Adds transactional email, dedicated IPs, custom dashboards |
| Enterprise | Custom | Account manager, priority support, SLA |
Moosend states a 25 percent discount for nonprofits, worth confirming directly when signing up. A 30-day free trial requires no credit card. Last verified: September 2026, against Moosend’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Entry price of $9/month at 500 contacts undercuts most comparable email platforms | Pricing scales with contact count, a growing donor list moves the cost up steadily, as the $624/month figure at 100,000 contacts shows |
| A stated 25 percent nonprofit discount directly lowers cost for an eligible organization | Moosend+ and Enterprise pricing is not published, so advanced features require a sales conversation |
| Unlimited sends on every tier removes send-volume anxiety for frequent donor updates | Fewer built-in fundraising-specific features (like tax receipting) than a nonprofit-built CRM, this is a general email tool, not a donor CRM |
Who it’s best for
A small NGO or social enterprise with a tight comms budget that needs reliable donor email and automation without paying enterprise-level prices.
Skip it if you need built-in donation processing and tax receipting alongside your email tool. pair Moosend with a dedicated donor CRM, or choose a nonprofit-specific platform instead.
How to get started
Start the 30-day free trial, ask directly about the nonprofit discount when you sign up, and build one automated welcome sequence for new subscribers before committing to a paid tier.
FAQ
Does Moosend really offer a nonprofit discount? Moosend states a 25 percent nonprofit discount on its pricing page. confirm eligibility and how to apply it directly with their team when signing up.
Is there a free plan? Moosend offers a 30-day free trial rather than a permanent free tier.
Does pricing depend on list size? Yes, the Pro plan scales with contact count, so confirm the exact rate for your current donor list before subscribing.
Disclosure: Impact DOTS may earn a commission if you sign up for Moosend through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
