Kit (formerly ConvertKit), rebranded as Kit, is an email marketing platform built for individual creators rather than large marketing teams. For a social entrepreneur building a personal following, or a small NGO growing a supporter list from a single campaign, it pairs simple landing pages with automation that a solo founder can actually run.
Key features
- Broadcast email campaigns with templates and scheduling
- A visual automation builder for triggered sequences and workflows
- Landing pages and opt-in forms with subscriber tagging and segmentation
- Monetization tools: digital product sales, paid newsletters, and subscriptions
- Subscriber engagement scoring and growth reporting
- Kit MCP, connecting the platform to Claude, ChatGPT, or Gemini for insights, plus 100-plus app integrations
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0/mo | Up to 10,000 subscribers, landing pages, broadcasts |
| Creator | $33/mo ($390/yr) | Unlimited automations and sequences, SMS marketing, 24/7 support |
| Pro | $66/mo ($790/yr) | Subscriber Signals analytics, unlimited team members, advanced A/B testing |
All plans include a 14-day free trial with no credit card required. Note the platform now operates under the name Kit, though Kit (formerly ConvertKit) is still the name used in this listing. Prices change over time. Figures above are based on Kit’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Free plan supports up to 10,000 subscribers, generous for a growing supporter list | Monetization features (paid newsletters, product sales) are built for individual creators, not institutional fundraising |
| Landing pages and forms are simple enough for a solo founder to set up without a designer | Less suited to a multi-person comms team managing complex donor segmentation than an enterprise ESP |
| Automation builder handles welcome sequences and drip campaigns without custom code | The recent rebrand to Kit means some documentation and search results still reference the old name, which can be confusing |
Who it’s best for
A social entrepreneur or small organization with one or two people running comms, building a personal or organizational following through a newsletter or lead magnet, rather than managing a large multi-segment donor database.
Skip it if you need advanced multi-user donor segmentation and CRM-grade reporting. a platform built for institutional fundraising will fit better than a creator-focused tool.
How to get started
Start on the Free plan, build one landing page tied to a specific offer or cause, and test an automated welcome sequence before deciding whether Creator’s unlimited automations are worth paying for.
FAQ
Is Kit (formerly ConvertKit) free to use? Yes, up to 10,000 subscribers on the Free plan, with core features like landing pages and broadcasts included.
Did Kit (formerly ConvertKit) change its name? Yes. The company now operates as Kit, though the Kit (formerly ConvertKit) name remains widely recognized and is still used in search and in this listing.
Is Kit (formerly ConvertKit) built for nonprofits specifically? No, it is built for individual creators, but its landing pages and automation work well for a solo founder or small team growing a supporter list.
Disclosure: Impact DOTS may earn a commission if you sign up for Kit (formerly ConvertKit) through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
