A small donor list doesn’t need to cost much to reach, but many email platforms price aggressively even at low subscriber counts. SendPulse’s entry paid tier stays under $10/month for up to 500 subscribers with unlimited sends, useful for an organization just starting to build a donor email list.
What SendPulse does
SendPulse is an email marketing platform combining campaign sending, automation, and segmentation, with plans priced by subscriber count rather than a flat team fee. It also offers pay-as-you-go pricing for organizations with irregular sending volume.
Key features
- Unlimited emails on paid plans: no per-send cost once subscribed, only a subscriber-count-based monthly fee.
- Automation workflows: set up donor welcome sequences or recurring update emails that send automatically.
- Segmentation: target specific donor or subscriber groups rather than sending one message to everyone (static on Standard, dynamic on Pro).
- A/B testing: test subject lines or content variations to see what performs better (Standard plan and above).
- Email verification: check subscriber addresses for validity before sending, reducing bounce rates (Pro plan and above).
- 140+ templates: pre-built email designs available even on the free plan.
Pricing
SendPulse prices by subscriber count, with annual billing offering a 20% discount over monthly rates.
| Plan | Price (up to 500 subscribers, annual) | Best for |
|---|---|---|
| Free | $0 (15,000 emails/month) | Testing the platform with a small list |
| Standard | $9.60/month | A small donor list needing basic automation and segmentation |
| Pro | $11.52/month | A growing list needing dynamic segmentation and email verification |
| Enterprise | $16.13/month (minimum 2,500 contacts) | A larger list needing unlimited automation flows and dedicated support |
Pricing shown reflects the lowest subscriber tier (up to 500); cost increases as your subscriber count grows, which is standard across subscriber-based email platforms. Pay-as-you-go pricing is also available for irregular sending needs. Confirm current rates for your actual subscriber count directly with SendPulse.
Pros and cons
| Pros | Cons |
|---|---|
| Entry paid tier stays under $10/month for a small donor list | Enterprise tier requires a 2,500-contact minimum, a jump from the Pro tier |
| Unlimited sends on paid plans avoid per-email costs as your list grows | Dynamic segmentation and email verification require the Pro tier or above |
| Pay-as-you-go option suits organizations with irregular sending volume | Pricing scales with subscriber count, so cost grows as your list does |
Who it’s for
SendPulse fits a smaller organization just building its donor or subscriber email list that wants low-cost automation and segmentation without committing to a larger platform’s pricing.
Who should skip it
If your subscriber list is already large and growing quickly, comparing SendPulse’s subscriber-based pricing against a flat-rate competitor is worth doing before your list outgrows the lower tiers.
How to get started
Start on SendPulse’s free plan with your current donor list, and set up one automation sequence, such as a welcome email, before upgrading to a paid tier.
FAQ
Is there a limit on how many emails I can send on a paid plan?
No. Paid plans include unlimited email sends; pricing is based on subscriber count, not the number of emails sent.
Does SendPulse offer a free plan?
Yes. The free plan supports up to 500 subscribers with 15,000 emails per month.
What is the minimum contact count for the Enterprise plan?
The Enterprise plan requires a minimum of 2,500 contacts.
Disclosure: Impact DOTS may earn a commission if you sign up for SendPulse through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
