A community organization has 300 supporters and wants to send monthly updates and thank donors automatically. Many platforms charge as if the list were ten times bigger, so the update ends up being a forwarded Word document.
Short answer: SendPulse is an email marketing platform priced by subscriber count. It has a free plan with up to 15,000 emails a month, and paid plans from $9.60 a month for up to 500 subscribers on annual billing, with unlimited emails, automation and segmentation.
What is SendPulse?
SendPulse offers more than 140 email templates even on the free plan, automation workflows such as donor welcome sequences, segmentation that is static on Standard and dynamic on Pro, A/B testing from Standard, and email address verification from Pro. Pay-as-you-go pricing is also available for irregular sending.
The problems it solves
- Expensive tools for small lists.
- Thank-you emails sent late or never.
- One message for everyone regardless of donor or volunteer status.
Plans (up to 500 subscribers, annual billing)
- Free: $0, 15,000 emails a month.
- Standard: $9.60 a month, basic automation and segmentation.
- Pro: $11.52 a month, dynamic segmentation and email verification.
- Enterprise: $16.13 a month, minimum 2,500 contacts.
Costs rise with subscriber count. Confirm current rates for your list size.
How to start
- Begin on the free plan and import opted-in contacts.
- Set up an automatic thank-you for new donors.
- Segment donors, volunteers and partners.
- Verify addresses before big campaigns to protect deliverability.
Who it is for, and who it is not for
A good fit for small NGOs, community groups and early-stage social enterprises. Not a donor database: for gift history and tax receipts, use a nonprofit CRM alongside it.
Frequently asked questions
Is SendPulse free?
Yes, there is a free plan with up to 15,000 emails a month.
How is SendPulse priced?
By subscriber count, with about 20 percent off for annual billing.
Does SendPulse support automation?
Yes, automation workflows are available, for example donor welcome sequences.
Disclosure: Impact DOTS may earn a commission if you sign up or buy through our links, at no extra cost to you. It does not affect which tools we cover or what we write about them.
