Proving that a social campaign actually moved the needle, more followers, more engagement, more link clicks to a donation page, requires more than screenshotting each platform’s own dashboard. Metricool consolidates scheduling and analytics across networks into one report, useful when a communications team has to show a funder or board what social activity actually achieved.
What Metricool does
Metricool is a social media management platform combining post scheduling, analytics, and competitor tracking across major networks. It generates exportable reports, letting a team share campaign performance with leadership or funders without manually compiling data from each platform.
Key features
- Multi-network scheduling: plan and publish posts across social platforms from one calendar.
- Analytics dashboard: track engagement, reach, and growth across networks in one view.
- Competitor analysis: monitor how similar organizations’ social accounts are performing (Starter plan and above).
- Exportable reports: generate PDF and PowerPoint reports for sharing campaign results with funders or leadership.
- Team and client management: assign roles and approval workflows for multi-person content teams (Advanced plan).
- AI assistant: get help drafting captions or post ideas within the platform.
Pricing
Metricool publishes tiered pricing directly, with a free tier and paid plans priced per brand managed.
| Plan | Monthly price | Brands | Best for |
|---|---|---|---|
| Free | $0 | 1 brand | Testing scheduling and basic analytics on a single account |
| Starter | From $20-25/month | Up to 10 brands | A team managing multiple social accounts with reporting needs |
| Advanced | From $53-67/month | Up to 50 brands | A network managing many chapter or program accounts with approval workflows |
| Custom | Contact sales | Unlimited | Large networks needing white-label reporting |
Add-ons apply separately: Twitter/X access costs $10/month per account, and advanced analytics starts at $12/month. Annual billing lowers the effective monthly rate compared to month-to-month. Confirm current per-tier pricing directly with Metricool, since ranges vary by exact plan configuration.
Pros and cons
| Pros | Cons |
|---|---|
| Free tier covers basic scheduling and analytics for a single-account organization | Twitter/X access requires an additional per-account add-on fee |
| Exportable reports simplify showing funders or boards what social activity achieved | Team and client management features require the higher Advanced tier |
| Competitor analysis included starting at the Starter tier | Advanced analytics is a separate add-on rather than included in base pricing |
Who it’s for
Metricool fits impact organizations managing social accounts across multiple platforms or chapters that need to report campaign performance to funders or leadership without manually compiling data.
Who should skip it
If you manage a single social account and rarely need formal reporting, that platform’s own native analytics may cover your needs without a separate subscription.
How to get started
Start on Metricool’s free plan with your primary social account, and upgrade to Starter once you need to manage more than one brand or generate exportable reports.
FAQ
Can Metricool generate reports I can share with funders?
Yes. Metricool generates PDF and PowerPoint reports on the Starter plan and above, suitable for sharing with funders or leadership.
Is there an extra cost to manage Twitter/X accounts?
Yes. Twitter/X access is a separate add-on priced at $10/month per account, not included in base plan pricing.
How many social accounts can I manage on the free plan?
The free plan covers 1 brand, with up to 20 posts per month and basic 30-day analytics.
Disclosure: Impact DOTS may earn a commission if you sign up for Metricool through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
