Social media management tools are constantly evolving to meet the needs of businesses and individuals looking to streamline their online presence. There are best social media management tools that stand out for their user-friendly interfaces and robust content creation and distribution features.
From social media scheduling with a visual calendar, social media reporting and analyzing engaging posts, to monitoring and analyzing team members performance, these tools make managing social media a breeze.
Let’s take a look at five of the top social media management tools to consider using this year.
Metricool
Metricool is a versatile social media management tool that aims to streamline tasks for individuals and businesses. Users can schedule content, analyze competitors, and connect with their audience all in one place.
Metricool caters to users of all skill levels and resources, providing a range of features to enhance digital visibility. With intuitive graphs and customer support, Metricool offers a user-friendly experience for optimizing social media management.
Metricool ‘s free and paid plans allow users to choose the best option for their needs and preferences. Overall, Metricool offers a comprehensive solution for saving time, energy, and resources when it comes to social media tasks.
Metricool Features
- Schedule month’s worth of content
- Select the best hours and hashtags
- Approve the scheduled content
- Measure your results with intuitive graphs
- Reply to comments from one place
- Analyze your competitors
- Choose the right influencer
- Link your strategic content
Metricool Limitations
- Limited customer support availability
- Inability to connect multiple Google Business Profiles in the same brand
- Restrictions on the number of profiles that can be managed in each brand
Metricool Pricing
- Enterprise Plan: €1188 per seat/year
- FREE: $0 per month
- STARTER: From $18/month with annual payment
- ADVANCED: From $45/month with annual payment
- CUSTOM: Let’s talk! Starting from 50 brands
Metricool Ratings and Reviews
- G2: 4.5/5 (57+ reviews)
- Capterra: 4.5/5 (83+ reviews)
- Trustpilot: 4.7/5 (219+ reviews)
Crowdfire
Crowdfire is a social media management tool that helps you discover, schedule, and manage content across all your social accounts from one place. It allows you to find relevant content based on your interests, schedule posts in advance, and customize content for each social network.
Crowdfire makes it easy to streamline your social media strategies with features like pre-scheduling, image recommendations, and analytics. Users appreciate the intuitive interface, time-saving capabilities, and affordable pricing compared to other tools.
Whether you’re a small business owner, content creator, or social media manager, Crowdfire can help optimize your online presence and engagement. Overall, Crowdfire is praised for its efficiency, effectiveness, and user-friendly experience in managing social media activities.
Crowdfire Features
- Social media content discovery
- Content scheduling
- Customizable posts for different social networks
- Automatic publishing at the best times
- Calendar view for easy content planning
- Analytics and reporting
- Article and image discovery
- RSS feed integration
Crowdfire Limitations
- Dependency on a single platform for managing all social accounts
- Lack of customization for individual social networks
- Limited options for tailoring posts to specific audiences or demographics
Crowdfire Pricing
- Crowdfire Pricing: Varies
- Plus Plan: $9.99 monthly / $7.48 annually
Crowdfire Ratings and Reviews
- G2: 4/5 (89+ reviews)
- Capterra: 4.3/5 (40+ reviews)
- Trustpilot: 1.8/5 (33+ reviews)
Agorapulse
Agorapulse is a social media management tool with over 31K daily users, offering effective solutions for saving time, staying organized, and driving real business impact through campaigns.
The platform centralizes social media interactions in one inbox, streamlines content scheduling, monitors brand mentions, and provides in-depth reports to measure ROI. It also allows for collaboration with teams and gaining actionable insights for brand growth on major social media platforms.
Agorapulse’s user-friendly interface, fast customer support, and cost savings make it a top choice for businesses, marketers, and agencies of all sizes. It seamlessly integrates with favorite tools and platforms, enhancing workflow efficiency.
With Agorapulse, users can easily manage content, collaborate with teams, and measure campaign success in one platform. The tool’s ability to streamline social media efforts and provide valuable insights sets it apart as a valuable resource for social media managers.
Agorapulse Features
- Multi-channel outreach
- Automated follow-ups
- Cold email sequences
- Streamline social content management
- Enhance team collaboration
- Empower team with actionable insights
- Centralized Inbox for social media interactions
- Plan and schedule social media content
Agorapulse Limitations
- Potential over-reliance on a single platform for social media management
- Limited customization options for post content on different platforms
- Potential data privacy concerns with centralizing all social media marketing activities
Agorapulse Pricing
- Free Plan: 10 scheduled posts
- Agency Package: Pricing tiers available
- Pay-per-user/profile: Extra social profile $15 per month, extra user $49-$149 per month
- Self-serve upgrades: Available with feature locks
- Access to Social Media ROI tool: Included in all plans
Agorapulse Ratings and Reviews
- G2: 4.5/5 (924+ reviews)
- Capterra: 4.6/5 (710+ reviews)
- Trustpilot: 2.9/5 (29+ reviews)
Sendible
Sendible is an all-in-one platform designed to help agencies, marketers, and brand managers achieve their social media goals.
With a 14-day free trial, no payment required, and the ability to cancel anytime, Sendible offers direct scheduling, post ideas, content customization, collaboration tools, reports, audience engagement, and more.
Differentiating features include a branded white label dashboard, budget-friendly pricing plans, reliable human support, and no contracts.
Customers appreciate the platform’s efficiency, affordability, time-saving features, and unique offerings.
Sendible is used by over 30,000 agencies and marketers to manage social media content, with features like bulk content scheduling, collaboration tools, white-labeling, and AI Assist for scaling social media presence.
Webinars are available for users to gain insights and ask questions about Sendible’s features, with a focus on customer success and dedicated support.
The team behind Sendible is committed to offering top-notch service and products, making it a comprehensive solution for social media management needs for agencies, brands, and small businesses.
Sendible Features
- Direct scheduling
- Content customization
- Collaboration with clients
- Reports & trends
- Audience engagement
- Branded white label dashboard
- Budget-friendly pricing plans
- Reliable human support
Sendible Limitations
- Limited to major social media platforms like Instagram, Facebook, Twitter, etc
- Some features like GIPHY and Pexels integrations are separate add-ons
- No real-time analytics for immediate performance tracking
Sendible Pricing
- Creator: €24 per month
- Traction: €75 per month
- Limited Time Offer: €220 per month
- White label +: €675 per month
- Enterprise Plan: Pricing varies based on number of seats and profiles
Sendible Ratings and Reviews
- G2: 4.5/5 (874+ reviews)
- Capterra: 4.6/5 (134+ reviews)
- Trustpilot: 3.6/5 (2+ reviews)
Sprout Social
Sprout Social is a leading social media management platform trusted by over 30,000 world-class brands. The platform offers insights, AI technology, and integrations with platforms like Salesforce for strategic decision-making. Analytics for major social media platforms allow for tailored reports and sharing performance data.
With a full suite of solutions including publishing, engagement, customer care, advocacy, and AI-powered business intelligence, Sprout empowers brands to deliver smarter, faster business impact from social media. The platform enables companies to operate across all major social media networks and digital platforms efficiently.
Headquartered in Chicago, Sprout Social has global locations in Seattle, Cracow, and Dublin, with a team of dedicated experts ensuring inclusive systems and utilities for their clients. Sprout Social is known for its innovative social media solutions and industry-leading analytics, making it the go-to for enhancing brand presence and driving business growth.
For businesses looking to transform their marketing strategy and unlock the full potential of social media, Sprout Social‘s enterprise solutions for social at scale are the clear choice. Trusted partnerships and integrations help unify customer touchpoints and adapt to changes in the social landscape, making Sprout a comprehensive and effective social media management platform. Visit their website to learn more about their offerings.
Sprout Social Features
- Unified social media management platform
- Global Salesforce partnership and social network integrations
- Analytics for Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and Pinterest
- Tailored reports aligned with business needs
- Enterprise solutions for social at scale
- Social media management and analytics software
- Powerful social data
- Comprehensive publishing and engagement functionality
Sprout Social Limitations
- Potential lengthy onboarding process for new users
- Reliance on advanced AI and Machine Learning technology may be complex for some users
- Limited information on specific features and capabilities of the platform
Sprout Social Pricing
- Standard Plan: $249 per seat/year
- Professional Plan: $399 per seat/year
- Advanced Plan: $499 per seat/year
- Advanced Listening on Sprout Social: $999 per month
- Additional user on Sprout Social plan: $199 to $349 each
Sprout Social Ratings and Reviews
- G2: 4.4/5 (3314+ reviews)
- Capterra: 4.4/5 (578+ reviews)
- Trustpilot: 2/5 (52+ reviews)
